Content marketing is all about creating and marketing valuable, creative and attractive content to engage potential clients. The main motto of content marketing is to drive-in profitable clients.High quality content can influence the purchasing decision of your potential clients.Quality content marketing can be beneficial to your business.
Types of Content Marketing Techniques
Blogs
Blogs area powerful medium to establish your web presence and let the world know about your business.Blogs can act as an online window for you to communicate with your clients across the globe. According to eMerge, 69% of businesses worldwide use blogs as a medium to market their products and/or services. At the same time, a research conducted by Hubspot has revealed that 92% of businesses that blog several times a day have gained potential customers through their blogs.
Content marketing through email is a cost effective way of establishing a business relationship and communicating with clients. Also, it plays a significant role in customer acquisition and retention. For this reason, 78% of businesses prefer email as a medium for content marketing reports eMerge.
Video
Every online user may not have the patience to read the content published on your website. Including Videos can be a great way to convey messages to such people. Videos can convey more of a message than words possibly could. So, based on eMerge’s content marketing analysis, 70% of businesses choose Video as their content marketing medium.
Audio
Audio content marketing is all about using sound to inform and promote brand awareness among the public.Yet, only 26% of businesses use audio as a stream to market their content reports eMerge.
Social Media
Social media is an outstanding channel for businesses to expose their products and/or services to the world. In the digital world, social media can be considered as word-of-mouth marketing. Getting to know about the company from a third person makes the message more genuine. Marketing has to be where your clients are. Majority of online visitors spends their time on social media sites. So, according to eMerge’s content marketing analysis 84% of the businesses use social media as a platform to market their business.
Images
A website full of mere text without any images makes the pages dull. Visitors may get bored browsing through a dull website and may switch to the competitor’s website. Inclusion of images demands less effort for visitors to understand the content. Hence, 33% of businesses prefer including images as their content marketing strategy reports eMerge.
What are the Benefits of Good Content?
Social Media Engagement
Social Media is a powerful platform for companies to reach a large population of consumers across the globe. According to eMerge, 67% of companies have gained large popaultion of their customers through Facebook and 53% through Twitter.
Generate Traffic
Good content can generate huge potential traffic. Including valuable and reliable content can attract traffic to your website. Based on eMerge’s content marketing analysis, 70% of customers prefer to know a company through their content rather than ads.
Influence & Authority
Interesting content is one of the top three reasons why people follow brands on social media. On influencing the online visitors with good content, they tend to follow your website through social media, which in turn increases your authority in the market.
Conversion
63% of companies say that posting content on social media has increased marketing effectiveness. In the first 5 months, you can find an 80% drop in the cost-of leads reports eMerge.
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